Today, we all are gathered here for driving our the ways that may support in integrating digital marketing tactics with TV advertising.

So, let's get started.

From the brick-and-mortar stores towards e-commerce, Amazon has started with the seismic shift. With Amazon Prime, the customer's expectation has raised with overnight delivery and free shipping and the shopping convenience level has never been greater.

Amazon had opponents, for years. But with e-commerce juggernaut, no one can fight. In the U.S. about 34% of the online sales are attracted through Amazon, and it's expected, by 2021 it will reach 50%.

From the physical stores to the realm of the online shops, in the face of this shift, in the advertising world, there is no indication that other sorts of media may get dominated by digital, that's why TV ads anuncios profesionales are required to get integrated with the digital marketing strategy. For hitting a huge audience, television is the marketer's first choice despite a fact that TV is almost dead.

The TV is Still Well and Alive
The digital channels are mostly picked by modern marketers, but in the early step, there arrive the efforts of online marketing. Online media and targeted ads only get a particular customer set and the end of product and service is witnessed before the people who were in its need or in front of the competitors.

On the contrary, to broaden the requirements, television attains a wide audience. While considering both digital and TV campaigns in the study of CBS of 315 brands, 67% of the average target was reached. But, once it breaks down by a campaign, digital ads get 5% views, the blend of TV and digital is noticed by 9%, and the huge 53% witness the TV ads only.

TV advertising is defamed by some marketers as a shotgun strategy to target with zero ability. But, with more advanced TV attribution and data models, it's just fake. Television has the caliber to meet drill down or masses and market separately, with over-the-top (TT), video on demand (VOD), and addressable options.

Combine & Conquer
A mix of marketing vehicles is used by the latest marketing campaigns. Picking a narrow audience, a fantastic mode is digital. Online marketing campaign finds trouble in critical mass and expanding their audience and message.

It's the best way to launch a digital campaign, especially for the e-commerce brands to understand your chief customer and grow by the previous stages. When linked with television, the gathered information through the mode of online tracking in strangely useful.

Following are three tips for the professionals of e-commerce who wish to utilize TV marketing to take the industry to their online platforms.


Be Consistent
When blending digital campaigns and TV, consistency is essential. When a TV ad is seen by a viewer and he Google the name of the brand, the look of the website that comes out should be of the same feel as that was visible in the advertisement. A huge driver towards the web is television, so, treat those customers also in the same way as you do to others.

The products and services should be as compatible. Despite the path of customer arrival, be it a television, phone call, or Google search, it should be attended in the same way as online customers are treated.


Be Direct
Just frankly talk to the customers telling them what actually they have to do. For an online brand, in a TV ad, viewers should be informed about the log-on field, their reason for the pick, and the outcome they are going to get after they perform this.

The ad should be memorable and creative, but it should clutch a purpose. Viewers shouldn't be required to guess the selling product. An eye-catching advertisement is completely useless if the viewers are left confused about anything.


Consider the huge Scope
Credibility is added by television ads and you are allowed through it to introduce and describe your message to a wide audience. Consecutively, TV ads will aid in running digital and social campaigns also.

Via TV ad, once customers know about your brand, they will reach your digital spaces and social networks. Again, through the television ad, the website should be compatible with credibility. A difficult-to-navigate or confusing website will lead to losing an impulse buyer.

A push is making the viewer act, so be sure that the momentum doesn't get slow down. As he arrives, the potential customer can just go without searching for the product or services. With the day ending, well run digital campaigns and TV ads should strengthen each other.

Scoffing at television ads, some marketers think that it's much "traditional" to get succeeded in the elevating digital world. But, we can't point it as a traditional media, but actually, it's established media, which is to stay here. The benefits come along with online marketing but when it works as a section of a combined strategy, it performs best. Ultimately, outside the store, if only ads are visible, new customers will never be fetched.

The author is 6 years plus experienced Digital Marketing Consultant engaged in leading Digital Marketing Company in Jaipur . The company provide digital marketing services, website development, mobile app development, SEO and more. WordPress development still tops the list of favourite content management systems until today.