According to a study by WP Engine, 57% of businesses use WordPress. Are your WordPress plugins or themes ready for corporate clients? I do not pretend to be a sales expert for organizations, but over the course of my ten-year entrepreneurial experience I have faced various tasks, including selling software to Fortune 500 companies. I talked with the best sellers in the world, such as Chris Duggan. This experience taught me some fundamental principles that are quite trivial, but, TM Product Videos PrestaShop Module Full Download unfortunately, are not yet very actively used in sales of WordPress plugins and themes.

In this article, I’ll give a few practical recommendations that helped us sell RatingWidget licenses (a plug-in for business, which was the impetus for the emergence and development of Freemius) to large organizations worth several thousand dollars a year. This is 20, 30 or even 50 times higher than the cost that the average user pays. And, most interestingly, this does not require almost any operational changes, and therefore it can be done even in the case of one developer-entrepreneur.

If you run a business selling premium themes or plugins and want to get such mega-clients, this post will be useful to you! Introduction People who know me from the WordPress community are more likely to consider me an extrovert. However, the truth is that I am a typical introvert developer who prefers to sit in front of three monitors and write code instead of communicating. Back in 2012, when I was the technical director of my last startup, the chain of events forced me to show a hidden extrovert: then we were accepted into the three-month program for promoting startups UpWest Labs in Silicon Valley.

At the last minute, it turned out that our CEO would not be able to attend the event, and therefore, I and our developer flew from Israel to San Francisco to participate in the program. Due to the lack of our director, I had to plunge into the abyss of presentations, communication with investors and sales. At first I was very uncomfortable, v1.3.4 - Divinity – Church but thanks to the excellent recommendations and mentoring of the program (special thanks to Gil Ben-Artzy) I was able to overcome my fears and just did it.

The first lesson in sales to companies - price plays a very important role! Our product was Social Business Software, developed FluxNews v.1.2.2 Flutter mobile app for WordPress Purchase Code companies with a staff of 100+ people. In those days, we did not have large customers, and v1.1 - Event HTML - Emeet for Event one of the main issues that hung over us was how to lower the entry barrier, which makes it difficult for us to penetrate the organization.