Today we will touch on dynamic sidebars and widgets (those related to content); it’s very important how they help to lower the bounce rate and increase the chances of conversion. We will show you how to create a sidebar, as well as widgets that demonstrate what your visitors want to see based on the subject / content of the current page or post. Bounce Rate - What is it? Before I tell you how to reduce bounce rates by displaying relevant sidebars and widgets, let's first look at what a bounce rate is.

The bounce rate is the percentage of site visitors who visit the page, study it and leave the site without going to other pages of the resource. To reduce the bounce rate, you need to increase the level of user engagement, and this is due to improved usability of the site. If the visitor considers your content useful for himself, he remains on the site and explores it, trying to find even more interesting articles. This in turn gives you a higher conversion rate. The longer your visitors stay on the site, the higher the likelihood of sales, registrations and revenue growth.

You want visitors to stay as long as possible, so you should have something that prevents them from leaving the site too early V1.6.9.3 - Revolution Nulled – Creative Multipurpose Wordpress Theme V.1.6.9.2 useful content. Usability: the key to lower bounce rates You will not achieve improved usability of the site by offering only useful content to your visitors. You must also optimize the components displayed on each page so that the user interacts more actively with them. These components must also match the content that is displayed on a particular page.

The components I'm talking about are the navigation bar and widgetized areas, including the sidebar. For most website owners, the navigation bar plays a major role in engaging users, v2.1 - TianLock WP – Restrict Content Pro / Membership WordPress Theme Nulled 2.0 but widgetized areas should also not be overlooked. This is especially true if you know how many options for working with them exist in WordPress. Sidebar - the basic space for placing widgets. The sidebar can either improve or break the usability of the site. Why? Because webmasters are used to throwing a lot of everything into the sidebar, without thinking about whether these widgets correspond to the main content of the page.

Dynamic (relevant to content) sidebars A sidebar in WordPress that is relevant to the main content is a sidebar that displays carefully selected widgets that match the content of the page. For example, a sidebar that is relevant to a specific blog post will contain widgets such as a newsletter subscription and related posts. The screenshots below show the difference between the sidebars on MarketingProfs.com. Podcast Page (Screenshot A) You can see the following widgets in this MarketingProfs blog article: offers, subscription links, v4.4.2 - PDO Crud Nulled – Advanced PHP CRUD application and the most popular posts.

Article Page (Screenshot B) You can see the following widgets in this MarketingProfs blog article: subscription form, social media widgets, and the most popular posts. How Dynamic Sidebars Lower Bounce Rate Sidebars help site visitors decide what actions to take next. For example, Footzy Shoes Store WooCommerce Theme Crack they can subscribe to the newsletter from the blog post page. If you have several categories of newsletters, you can display the corresponding subscription widget for the category to which a particular post is attached.

Each widget will bear the name of the desired category, Egrowit Digital Marketing Consultant Elementor WordPress Theme lifetime and therefore readers will know which newsletter they are subscribing to. Take a look at the screenshots below taken from The Washington Post. Content-relevant sidebars also work well in targeted marketing. You can create a sidebar for a specific group of site users based on demography. For example, you can create sidebars for different language versions of your site, display contact links in them depending on location, publish product advertising offers depending on user interests.

Or you can create different sidebars depending on the headings. The Washington Post has one of the newsletter headings called Must Reads. The widget appears in all articles from this section. On the other hand, an article from the Tech heading in the sidebar displays the "Tech news email alerts" widget, intended for readers who are interested in IT stories.