A 10-year-old boy has gone missing on the Gold Coast, prompting the police to appeal for help.

The boy was last seen at an address on Frank Street in Labrador around 11.30am on Friday and has not been seen by family since.

Queensland Police say they are concerned for his welfare due to his age.

He is described as being approximately 138 cm tall with light brown shoulder length hair and https://cricketnfootballcenter.bookmark.com/best-cm-of-all-time-soccer brown eyes.

The boy was last seen wearing black trousers, blue shoes and a navy baseball cap, and he may be riding a black and white bike with lime green wheels.

Anyone with information has been urged to contact police.