According to a study by WP Engine, 57% of businesses use WordPress. Are your WordPress plugins or themes ready for corporate clients? I do not pretend to be a sales expert for organizations, but over the course of my ten-year entrepreneurial experience I have faced various tasks, including selling software to Fortune 500 companies. I talked with the best sellers in the world, v.3.9.7 VerityMag Creative News/Magazine Joomla Template licence (site) such as Chris Duggan. This experience taught me some fundamental principles that are quite trivial, but, unfortunately, are not yet very actively used in sales of WordPress plugins and themes.
In this article, I’ll give a few practical recommendations that helped us sell RatingWidget licenses (a plug-in for business, which was the impetus for the emergence and development of Freemius) to large organizations worth several thousand dollars a year. This is 20, 30 or even 50 times higher than the cost that the average user pays. And, most interestingly, this does not require almost any operational changes, and therefore it can be done even in the case of one developer-entrepreneur.
If you run a business selling premium themes or plugins and want to get such mega-clients, this post will be useful to you! Introduction People who know me from the WordPress community are more likely to consider me an extrovert. However, the truth is that I am a typical introvert developer who prefers to sit in front of three monitors and write code instead of communicating. Back in 2012, when I was the technical director of my last startup, the chain of events forced me to show a hidden extrovert: then we were accepted into the three-month program for v2.3.1 - SJ Snap Nulled – Joomla bulletin board template v.2.3.0 promoting startups UpWest Labs in Silicon Valley.
At the last minute, it turned out that our CEO would not be able to attend the event, and therefore, I and our developer flew from Israel to San Francisco to participate in the program. Due to the lack of our director, I had to plunge into the abyss of presentations, communication with investors and sales. At first I was very uncomfortable, but thanks to the excellent recommendations and mentoring of the program (special thanks to Gil Ben-Artzy) I was able to overcome my fears and just did it.
The first lesson in sales to companies - price plays a very important role! Our product was Social Business Software, developed for companies with a staff of 100+ people. In those days, we did not have large customers, and one of the main issues that hung over us was how to lower the entry barrier, which makes it difficult for us to penetrate the organization. We had full control over pricing, PlayTube 1.7 Nulled The Ultimate PHP Video CMS & Video Sharing Platform and therefore we considered the option of offering pilot versions.
After consulting with our mentors (very experienced people, such as the former technical director of Oracle), we realized that pilot versions are not an option, and therefore decided to significantly reduce prices, making the software as affordable as possible so that the person responsible for the development of the company can always Have a budget to quickly check our software. One of my main achievements in the framework of the startup promotion program is the conclusion of a contract with France Telecom (Orange) according to our SaaS solution.
A public company worth more than 40 billion euros, which employs more than 150 thousand employees worldwide. Fucking, isn't it? It was a typical sunny May day in the bay area. I took the Caltrain train from Palo Alto to San Francisco, v3.9.7 - Clinic Nulled – Edem Night Club Multipurpose Modern Elementor WordPress Theme download for free Medical & Healthcare Joomla Responsive Template v.3.9.6 thinking to myself: "I need to receive a letter of intent from this meeting. I have to do it!" When I arrived, I entered a typical corporate building in Silicon Valley, took the elevator to the fifth floor and was met in the conference room by the Corporate Governance Director of Orange.
We talked a bit with him while the rest of the participants arrived. After 5 minutes, the whole hall was full - 6 vice presidents and leaders appeared who came to listen to my commercial proposal. You can’t even imagine how nervous I was. The main thing that reassured me (outside) was that I was "familiar with all this garbage" and that we had a great offer. Armed with a new, "profitable" price, Nulled Elementor Full Pack : Jet Elements (Crocoblock) AJAX Login and Registration modal popup PRO Nulled v1.80 Kava Pro 1.2.7 Theme I confidently presented my slides, noting the problem, showing its solution and coming up with a value proposition.
The presentation went very well, everyone was interested and asked me a lot of questions.
In this article, I’ll give a few practical recommendations that helped us sell RatingWidget licenses (a plug-in for business, which was the impetus for the emergence and development of Freemius) to large organizations worth several thousand dollars a year. This is 20, 30 or even 50 times higher than the cost that the average user pays. And, most interestingly, this does not require almost any operational changes, and therefore it can be done even in the case of one developer-entrepreneur.If you run a business selling premium themes or plugins and want to get such mega-clients, this post will be useful to you! Introduction People who know me from the WordPress community are more likely to consider me an extrovert. However, the truth is that I am a typical introvert developer who prefers to sit in front of three monitors and write code instead of communicating. Back in 2012, when I was the technical director of my last startup, the chain of events forced me to show a hidden extrovert: then we were accepted into the three-month program for v2.3.1 - SJ Snap Nulled – Joomla bulletin board template v.2.3.0 promoting startups UpWest Labs in Silicon Valley.
At the last minute, it turned out that our CEO would not be able to attend the event, and therefore, I and our developer flew from Israel to San Francisco to participate in the program. Due to the lack of our director, I had to plunge into the abyss of presentations, communication with investors and sales. At first I was very uncomfortable, but thanks to the excellent recommendations and mentoring of the program (special thanks to Gil Ben-Artzy) I was able to overcome my fears and just did it.
The first lesson in sales to companies - price plays a very important role! Our product was Social Business Software, developed for companies with a staff of 100+ people. In those days, we did not have large customers, and one of the main issues that hung over us was how to lower the entry barrier, which makes it difficult for us to penetrate the organization. We had full control over pricing, PlayTube 1.7 Nulled The Ultimate PHP Video CMS & Video Sharing Platform and therefore we considered the option of offering pilot versions.
After consulting with our mentors (very experienced people, such as the former technical director of Oracle), we realized that pilot versions are not an option, and therefore decided to significantly reduce prices, making the software as affordable as possible so that the person responsible for the development of the company can always Have a budget to quickly check our software. One of my main achievements in the framework of the startup promotion program is the conclusion of a contract with France Telecom (Orange) according to our SaaS solution.
A public company worth more than 40 billion euros, which employs more than 150 thousand employees worldwide. Fucking, isn't it? It was a typical sunny May day in the bay area. I took the Caltrain train from Palo Alto to San Francisco, v3.9.7 - Clinic Nulled – Edem Night Club Multipurpose Modern Elementor WordPress Theme download for free Medical & Healthcare Joomla Responsive Template v.3.9.6 thinking to myself: "I need to receive a letter of intent from this meeting. I have to do it!" When I arrived, I entered a typical corporate building in Silicon Valley, took the elevator to the fifth floor and was met in the conference room by the Corporate Governance Director of Orange.
We talked a bit with him while the rest of the participants arrived. After 5 minutes, the whole hall was full - 6 vice presidents and leaders appeared who came to listen to my commercial proposal. You can’t even imagine how nervous I was. The main thing that reassured me (outside) was that I was "familiar with all this garbage" and that we had a great offer. Armed with a new, "profitable" price, Nulled Elementor Full Pack : Jet Elements (Crocoblock) AJAX Login and Registration modal popup PRO Nulled v1.80 Kava Pro 1.2.7 Theme I confidently presented my slides, noting the problem, showing its solution and coming up with a value proposition.
The presentation went very well, everyone was interested and asked me a lot of questions.
raywynne@gmail.com
